Business Branding

The third concept is the Text Base. This concept text/brand name negative space design, has no icon or image separated from its brand name. It is a text alone that stands as the company logo. 
            Well known companies uses this kind of concept, like the Coca Cola Company. Look closely to its text base design and will find out that there is a hidden image in the text. There is an image of a bottle associated to the given text.

The background of any company is all that means, when ones uses this kind of concept. It is made-up of a logo separated from the text and image. It also uses sub logos. Sometimes, the combination of icon and text seen in the whole concept makes redundancy to anyone’s design.

            "This Design has already been one of the most popular logo concepts around the world. Many Companies' uses this for it expresses much on companies image/name. It is also said that it is the best logo of all concept. Sometimes it looks like playful but recognizable. Then, it only depends on how ones put style and concept together in a negative design. (www.myartgraph.yolasite.com)

See some good example of this concept and design below! 

Expounded of Each Concepts - Will be Posted Nextweek